John & Jane

A huge room bathed in electric light, where dozens of telephone operators converse with American customers, who are unaware that they are ordering goods sold on TV from young Indians in Mumbai, who because of the time change always work at night. _ The director follows the fates of six of them in order to record the gradual change in the identity of people who grew up in the Indian caste system and now espouse American values. _ The film's heroes live in a zone of mixed cultural signals, and the constant night shifts cast a strange haze around their lives. At work they call themselves John or Jane, and under their assumed names they chat with American pensioners about the price of goods they have never seen. They are trained to speak American English, and the company culture inculcates them with a feeling for the American dream. _ Shots of New York alternate with the hustle of Mumbai, an overpopulated, noisy, and dirty town, which as a social structure and a global business hub forms the suggestive backdrop to the story. The director Ashim Ahluwalia shot the film in a pure cinematographic style that turns the dust of an Indian suburb into a science-fantasy industrial wasteland. _ In the film Indians are turned into virtual Americans. The film depicts a new form of alienation, seemingly voluntary, but nonetheless emerging out of certain social circumstances, and revealing how economic globalisation is changing the world.

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